On June 7, Flawless by Friday will unveil the very first Yorkdale Concept 0.6 x Flawless by Friday female founder's market at Yorkdale mall. Curated entirely by Flawless by Friday, and comprised of various Canadian businesses - from an impressive cast of female entrepreneurs - the pop-up will live at Yorkdale in their Concept space until July 31. The pop-up will turn over every two weeks with different themes, including "Babes who Beach" and "Sun's out Mom's out."
Each of the (47!) confirmed brands fit into one of the four themes and will live at the pop-up space for two weeks. Front and centre at the market will be the Flawless in 15 Fast Beauty Bar, featuring brand new makeup products - their first foray into this field of the beauty industry. Upon arrival, visitors can use Flawless in 15 try-on technology before committing to their in-person makeup application.
The digital experience allows customers to see exactly what the makeup will look like on their face prior to getting it done. There will be four beauty chairs and Flawless "advisors" (or artists), offering makeup applications of one of four looks in 15 minutes or less, for $30. The point of the pop-up is to provide female entrepreneurs with the opportunity to showcase their brands and engage with other like-minded female founders. Flawless by Friday will also be donating a portion of the proceeds to fund female-founded businesses in developing countries through Opportunity International.
"Yorkdale Concept 0.6 x Flawless by Friday" is on from June 7 until July 31 in the Concept space at Yorkdale, with all Flawless by Friday products available to purchase on-site (and, of course, through the Flawless by Friday website).